The product has long been called “Mr.” but it included a “Mrs.” and baby spuds as well. It’s a plastic potato with a set of removable features including goofy protruding ears, eyes, glasses, mustache, feet and arms. “By offering a toy that exists outside of the binary of male and female, Hasbro is helping kids to simply see toys as toys, which encourages them to be their authentic selves outside of the pressures of traditional gender norms,” said Rich Ferraro, a spokesperson for the LGBTQ advocacy group GLAAD.įor the uninitiated, the Potato Head is simple in concept. (MAT) said a year ago it wanted to bring “a multi-dimensional view of beauty and fashion” when it launched a series of dolls with disabilities, hair loss and vitigilio. (MAT)’s Barbie, which became a hit as an impossibly proportioned female figurine, has become more body-inclusive and racially diverse. (MAT), have been adapting to shifting cultural cues for years. Potato Head “aren’t going anywhere.” Those character names will still appear on the boxes under the new brand name. Hasbro later tweeted about it, assuring fans that although the brand name is changing, the characters of Mr. News of the name change emerged at an investors meeting on Thursday. The new Potato Head box deemphasizes the "mister" honorific.
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